Sarah Barradell 🪩🌍 Brand Photographer + Creative Director

Close-up of hands using a rotary cutter to slice black fabric on a green cutting mat with measurement grid and a transparent ruler. From a shoot with London-based Demeter Bio, who are creating a bio-based PFAS alternative.

Close-up of a brown plastic spoon dripping with white liquid over a green cutting mat with grid lines. From a shoot with London-based Demeter Bio, who are creating a bio-based PFAS alternative.

Person holding a small dish filled with white powder and using a small spatula to scoop some of it.

Invite them in

Documentary photography is the ideal way to welcome stakeholders into your world: this is what we do, this is how we do it, this is who's at the heart of it. Business decisions are all made by humans, so don't fall into the trap of thinking your people should stay out of your B2B branding. They should be at the centre of it. It's why Sarah loves following teams from lab to landscape to document their work, processes and people.

Follow Sarah on LinkedIn for new stories

A woman with shoulder-length curly brown hair wearing a light beige sweater with a decorative flower pin, holding a banana, standing indoors with green and red leafy plants in the background.

Person in white and green ski jacket wearing black helmet and reflective orange ski goggles standing in snowy mountain landscape with ski lift in the background.

A smiling woman with long dark hair wearing a sleeveless floral dress, sitting at a wooden table with a glass of water and a microphone on a stand in front of her, against a background of bookshelves and a lamp.

Woman with long, curly gray and blonde hair wearing a burnt orange top, gold hoop earrings, and a delicate necklace, smiling softly against a background of wooden and blue panels.

Make them feel

"Our materials are so tiny, they're really hard to capture" is potentially the best brief Sarah regularly receives from clients. If you're working in materials, macro photography should really be a strong pillar within your brand world. Threads, fibres, nurdles, droplets, textures and minute details, all exploded into life. Details the naked eye can barely register become pin-sharp. If you're looking to add depth and tactility to your marketing materials, embed macro photography into your brand kit. Plus they're usually pretty ace slide backgrounds too.

View behind the scenes

Close-up image of coarse golden nurdles clustered together, showing their translucent texture and varied shapes. From a shoot with Kelpi, who are creating a seaweed-based alternative to plastic sachets.

Close-up macro photograph of layered, translucent, cream-colored mushroom gills creating a textured, wavy pattern.

Close-up of dried root or bark pieces with a blurred background, showing textured brown surfaces.

Close-up of fabric textures featuring a blue synthetic textile above a tightly woven dark fabric with red and green threads.

Close-up of a pile of shredded fabric pieces in white, blue, and beige colors.

Close-up of delicate white twisted threads woven loosely over a soft, light background.

Make it matter

There's a reason you think of polar bears when you think of global warming. One of the key drivers in climate comms is being able to wrap scientific facts up into stories that other humans connect with. How does this affect other living things on our planet? How will this change the landscapes I used to love? How can I feel inspired to take action? Don’t underestimate the power of field photography to contextualise your work within your unique environment and communities. Use it to add a key storytelling element, while demonstrating concrete impact.

Read Grenada Field Notes

Close-up of a monkey with a mix of gray, black, and brown fur holding and smelling a green leaf among leafy green branches.

Skiers descend a snow-covered slope surrounded by tall pine trees with a gondola cable car above and snow-capped mountains and buildings in the background bathed in soft sunlight.

White swan with wings raised and neck curled against a black background.

Close-up of green reed plants with thin, vertical stems and small brownish segments in natural light.

Close-up of an orange tabby cat with white markings sitting on a wooden stool, looking slightly to the right.

Two hikers walking on a snowy mountain slope below a rugged, rocky peak under a cloudy sky.

Orange-brown anole lizard with an extended throat fan perched on a rough tree branch, with a blurred dark green and light bokeh background.

A solitary person standing on top of a grassy hill under a pale sky, viewed from below.

Close-up of a green iguana surrounded by green leaves and branches, showing its textured scales and spines along its back.

Close-up view of stacked firewood cut into various shapes and sizes, showing the wood grain and growth rings.

Close-up of a pale yellow ghost crab partially buried in sandy beach with eyes raised above its body.

Softly layered mountain ranges fading into the distance under a pale, glowing sky, with blurred foreground rocks.

Make it real

How many thousands of pounds would you spend on something you'd never seen, couldn't visualise, and didn't quite fully understand? When it comes to innovations, the sooner you make your offer concrete, the easier it is to move through the buying process – whether that's investors trying to wrap their head around nature credits or customers browsing your newly launched product lines. For items you can see and feel, Sarah usually recommends a studio shoot; the lighting will give you super sharp details and, let's face it, make you look ridiculously professional.

Read Kelpi Project

Close-up of a textured leather surface embossed with the word 'BEEN' and a pen resting on it, with soft bokeh lights in the foreground.

Close-up of a textured brown leather surface with the word 'BEEN' embossed on it, surrounded by small white dried flowers and clusters of dark red and purple grapes casting shadows in warm sunlight.

Close-up of a brown leather bag zipper with a silver zipper pull engraved with 'BEEN LONDON,' surrounded by dark purple grapes.

Close-up of a coral orange zipper on orange fabric with water droplets on both orange and cream-colored fabric sections.

Close-up of an orange zipper with a black pull cord attached to the slider, showing the texture of the fabric and teeth of the zipper.

Close-up of small, smooth, yellow-orange plastic pellets inside a transparent container, with one pellet slightly elevated near the center.

A container labeled 'kelpi' pouring a bright orange liquid into a clear glass filled with ice. From a shoot with Kelpi, who are creating a seaweed-based alternative to plastic sachets.

Feeling inspired?

Freelance strategy + writing + photography support for brands who need a hand sharing their incredible work with the world.

Email Sarah with your ideas 🪩 View projects

Fractional (buzzword) Creative Director

Together, we'll level up your brand. Figure out your content. Sort your website. Refresh your deck. Take some incredible photos that make your work feel tactile and alive.

We'll then launch the first chapters for you to share across your channels. Long-term partnership, all-round good vibes.

12-Month Brand Documentary

A year-round partner to document your work – like case studies, thought leadership pieces and photoshoots in the field.

All managed end-to-end, releasing one large piece of content per month. Research, narrative, photography, interviews, writing. Published and ready for use across socials, pitch decks and other marketing channels.

One-Off
Projects

One photo session. A founder story. A brand identity evolution. Or just a day of time where we can speedrun an idea.

For when budgets are tight. Or when you need something creative and you don't know who to call.