For the teams with important stories to tell or complex messages to convey. Sarah Barradell uses photography, writing and long-term brand storytelling to help get the UK excited about the future of our materials and landscapes.
She covers biomaterial innovations, circular systems, nature restoration, nature finance and other projects that highlight how small, everyday decisions really can make a mighty environmental impact.
AW26 // LAB
With PFAS regulations starting to tighten across Europe, brands are racing to find alternatives that can deliver the performance without persistence. Not only is London-based Demeter Bio's answer PFAS-free, but it also avoids microplastics entirely. It repels water, oil and up to 50% isopropanol.
To signal their move from lab to pilot, we created a set of documentary shots to showcase their people and processes to prospective clients and investors – as well as (unexpectedly the week after the shoot) press opportunities. Good timing and mission accomplished.
SS26 // DOCUMENTARY
Forget next day delivery and questionable quality. The local market scene is a wholesome throwback to fresh produce, local artisans and community spirit. And with a focus on organic, two-ingredient, locally sourced cheeses, it's where Posh Cheese has made its mark over the years.
Now under new management, Posh Cheese/Graze by Posh Cheese are on a mission to inspire the nation to shop local, while continuing to scale their digital offering. And I'm brie-ond excited to be part of their journey. Brand + Documentary Photography + Product Photography (coming soon).
SS26 // STUDIO
After five years in development, 2026 saw Bristol-based Kelpi launch partnerships with some of the leading names in the luxury packaging market (L'Oréal, Diageo and Amcor) to grow their offering of seaweed-based plastic sachet alternatives.
Prototype no more, we worked on a set of images, brand updates and sales materials to signal a clear shift: Kelpi has officially moved from R&D to scale.
SS26 // STUDIO
New range, new logo, new innovations from BEEN London. First wine, now bags – the humble grape has finally found its place in the world of luxury fashion.
This shoot was a celebration of everday luxury – highlighting beautiful details, gorgeous grape grain and the richness of colour from one of the most durable leather alternatives available on the market. Inspired by that summer-in-the-vineyard feeling, of course.
AW25 // FIELD
Why do plastic bowls exist when the callabash quite literally grows on trees? Speaking to the locals, that old idiom of the businessman and the fisherman has never rung more true.
Humans living in harmony with the wildlife and each other. Island industries thriving. And not a Costa Coffee in sight. Paradise? Or was it just the 70% rum talking?
AW25 // FIELD
You can't really capture the vastness of a landscape without a human for scale. And I'd be lying if I said experiencing this first-hand had nothing to do with the hard career pivot that I took at the start of 2026.
It's true; awe is inspiring. And if I can help share that sentiment with others to help improve the lives of people living in our world today, well. That seems like a no-brainer.
Together, we'll level up your brand. Figure out your content. Sort your website. Refresh your deck. Take some incredible photos that make your work feel tactile and alive.
We'll then launch the first chapters for you to share across your channels. Long-term partnership, all-round good vibes.
A year-round partner to document your work – like case studies, thought leadership pieces and photoshoots in the field.
All managed end-to-end, releasing one large piece of content per month. Research, narrative, photography, interviews, writing. Published and ready for use across socials, pitch decks and other marketing channels.
One photo session. A founder story. A brand identity evolution. Or just a day of time where we can speedrun an idea.
For when budgets are tight. Or when you need something creative and you don't know who to call.
