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Meet Sarah
Framework
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Icon: LinkedIn Icon: InstagramIcon: Substack

The ultimate climate comms framework

When we talk about the health of the planet, there are certain things that land really well. And some things that open up a small black hole in your stomach, enough to make you put your laptop down and start scrolling Instagram for a bit instead. It's fascinating stuff.

Here's Sarah's personal (and ever-growing) ultimate collection of flashcards – for creating impactful climate communications that inspire action.

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Sustainable with a big hand-drawn scribble through it. And then an arrow pointing at a statement which reads: If you want people to switch off immediately, use this word all you like. But I won't be.
Coral-red graphic reading “Make it the best five minutes of their day”, with a hand-drawn sequence showing the reader moving from “wait, what?” to “I had no idea”, “that’s awesome”, “I feel so good after reading that” and finally “now who can I share this with?”
Snow-covered mountain landscape with tiny figures crossing a ridge, overlaid with the words “add a touch of awe”.
Pale pink graphic stating “13% of working adults in Great Britain say at least part of their main job is ‘green’”, followed by “Imagine if the other 87% knew what they were working on”.
Coral-red graphic reading “Social media is social. Like telling a story at the pub”, followed by “assume your audience is distracted and already four pints deep” and the prompts “Keep it interesting. Keep it relatable. Keep it short.”
Pale pink graphic showing “Experts with a deep understanding and a critical eye” leading to a circled “storyteller”, then to “People who want to understand what’s happening so they can help make the world better, too”.
Close-up of seeds spilling from a paper packet onto an orange surface, overlaid with the words “give people clear actions”.
Close-up of a white iguana surrounded by green leaves with text overlay reading 'pique their interest'.
Close-up of a glass beaker containing bright orange liquid in a lab setting, overlaid with the words “include scientific facts & evidence”.
Coral-red graphic reading “The purpose of this sentence is to get you to read the next sentence”, with the smaller line “Even though it’s really small.”
Playful portrait of a smiling Sarah Barradell with her hair in a bun, overlaid with the words “it’s okay to make it funny & alive”.
Coral-red graphic reading “It’s. Not. About. You.” with an arrow pointing to the word “them” circled in white.
Pale pink graphic showing two overlapping hand-drawn circles: one labelled “Our relationship with stuff, ‘waste’ and materials” and the other “The natural world and how it’s changing on the ground”, with the overlap marked “my work”.
Coral-red graphic reading “Tell Inspire”, with “Tell” crossed out and “Inspire” underlined, alongside the message “Show, don’t tell”.
Coral-red graphic reading “There is nothing more seductive than a curiosity gap”, with “siren song” crossed out and an arrow pointing to “Wait, what’s a curiosity gap?”
Pale pink graphic showing the words “science, people, place, context” leading to “stories”, with overlapping hand-drawn circles labelled “photography”, “brand” and “writing”.
Pale pink graphic linking “The Macro: rethinking the building blocks” to “The Mighty: to keep the planet beautiful af”, with hand-drawn arrows and abstract shapes.
Close-up portrait of a man in sunglasses and a cap holding up a small nutmeg (native to Grenada, where he's from) between his fingers, overlaid with the words “tell a story”.
Pale pink graphic reading “You’re busy”, with the message “Budgets are tight. But if people don’t hear about your work, how will it make the impact it deserves?” and a hand-drawn arrow pointing to “get an on-tap storyteller”.
Coral-red graphic reading “science by 
stealth”, with “science by” surrounded by hand-drawn radiating lines.
Pale pink graphic titled “What Opening the Loop can mean”, showing two overlapping hand-drawn circles labelled “Looking inside circular work” and “A writing technique to get people curious and interested”, with the overlap highlighted.
Warm, hazy landscape of layered hills at sunset, overlaid with the words “connect action to a sense of duty”.

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Sarah Barradell đŸȘ©đŸŒ
Creative Director + Doer + Storyteller
Based in East London, working across the UK
Designed, written and built using Sarah's human hands (not AI)
© 2026 Opening the Loop, all rights reserved
sarah@openingtheloop.co.uk
Unless otherwise stated, photographs displayed on this website are © Sarah Barradell / Opening the Loop and are protected by copyright. Some imagery displayed on this website was created for clients and is shown as portfolio work with permission. Where copyright is owned by another party, ownership remains with the relevant copyright holder. No licence is granted to download, copy, reproduce, republish, distribute, modify, sell or otherwise use any imagery displayed on this website without prior written permission from the relevant copyright holder. Images may not be used for commercial purposes, advertising, social media, editorial content, AI training, datasets or machine learning purposes without appropriate permission. Sarah Barradell asserts her right to be identified as the author of photographs for which she retains authorship, in accordance with the Copyright, Designs and Patents Act 1988. For image licensing or usage enquiries, please contact Sarah Barradell / Opening the Loop.